Team WaR
Art Direction
|
Digital Design
|
Branding
|
2020-Present
|
Art Direction | Digital Design | Branding | 2020-Present |
The context
Since joining Team WaR in 2020, I have had the responsibility for leading the design team and working on creative direction of the organisation. Since 2024, it has been a collaborative effort with Caleb Gardner, the senior designer.
The concept
A collection of designs spanning from 2020 until the present day. Initially, Swiss Style was the primary inspiration so that Team WaR had a consistent style for the first time. Almost every season, the ‘style’ has changed to keep pace with the fast-moving world of esports, with themes including ‘The Dark Side’ and ‘Prestige’. The introduction of [ancient] Roman themes and brand assets in 2020 have been the constant tie between the ‘styles’, ensuring brand recognition.
Roman mosaic (tesserae) border created using ‘WAR’ letterforms.
Custom laurel wreath used as a brand asset.
2024-25
An evolution of the previous direction, moving away from natural tones in favour of Team WaR’s primary colours. The layout shifts to a film poster style to emphasise importance, while the primary typeface is refined to introduce a greater sense of elegance. Design often feature statues for situational significance.
2022-23
A prestigious feel with a focus on architecture. Implementing scenes and colours of nature to compliment Team WaR's typical palette to evoke a sense of beauty and class.
2021–22
Team WaR had a target on their back after winning COD Challengers Champs in 2020. The theme to follow was 'The Dark Side' - embracing their villain era. Graphically, this was achieved with a grunge-collage aesthetic.
2020–21
When I first joined, Team WaR had no set style or guidelines. Based on their values, I took a minimal approach by taking inspiration from International Typographic Style (Swiss Style). I intentionally put more emphasis on the players and the location of each tournament. This was to ensure that each graphic was unique in its own right.
Like what you see?
From messy thoughts to meaningful designs, let’s decode your next project together.
